Gulmarg, Sep 18: Chief Minister Omar Abdullah urged tourism stakeholders to unite for the revival of the tourism industry in Jammu and Kashmir during a recent meeting at the new Gulmarg Convention Centre. Abdullah voiced his concerns about the silence from industry players amid ongoing political criticisms, stating the essential need for collective support.
What Happened at the Meeting?
During a closed-door discussion with travel agents, Abdullah expressed his disappointment that stakeholders did not defend government efforts in promoting tourism. The Chief Minister, who also oversees the tourism portfolio, reminded attendees about the critical initiatives undertaken by his administration. These include a cycling festival in Pahalgam and a promotional drive in response to a tragic terror attack in April that resulted in the deaths of 26 tourists.
Why Collaboration Is Vital for Tourism
Abdullah highlighted the region’s heavy reliance on tourism and related sectors for economic stability. “Reviving tourism in Jammu and Kashmir requires joint efforts from both public and private stakeholders. Only by working together can we regain our industry’s lost vibrancy,” he stated, emphasizing collective responsibility.
Concerns Over Stakeholder Inaction
The Chief Minister revealed his frustration about the lack of vocal support from the tourism sector during periods of political scrutiny. Abdullah warned that lease agreements for hotels in popular tourist destinations—including Jammu, Katra, Pahalgam, Sonamarg, Srinagar, and Gulmarg—would undergo reviews in the near future to enforce accountability and responsibility among stakeholders.
Addressing Communications Issues
Expressing his concerns about what he termed “selective leakage” of official orders, Abdullah pointed out that only certain directives issued by him make their way to the media and political opposition. This raises questions about transparency and the collective effort needed to promote tourism effectively.
Addressing Criticisms of Tourism Promotions
Abdullah also discussed negative reactions surrounding a proposed tourism promotion visit to Paris. He clarified that neither he nor his advisor, Nasir Aslam Wani, would attend the trip, emphasizing that official representatives and travel associations would instead be leading the state’s representation.
“It’s essential for us to ensure that we move forward as a cohesive group,” Abdullah stressed. He reiterated the importance of strong partnerships in restoring confidence within the tourism industry.
The Road Ahead for Jammu and Kashmir Tourism
The tourism sector’s recovery heavily depends on collaboration among stakeholders. As travel restrictions ease and global tourism begins to recover, Jammu and Kashmir has the opportunity to rehabilitate its image as a prime travel destination.
Statistics show that over 50% of Jammu and Kashmir’s economy is derived from tourism, making it vital for industry players to rally together. In the words of Abdullah, “We have to work together, otherwise, the future of tourism here hangs in the balance.”
