National Conference (NC) president Farooq Abdullah praised the Jammu and Kashmir government on Monday for its proactive measures to revive tourism following the tragic Pahalgam terror attack. His remarks coincided with World Tourism Day, observed on September 27, highlighting the region’s potential for attracting tourism.
Abdullah expressed his warm greetings to the people of Jammu and Kashmir and to global admirers of the region’s stunning landscapes and rich cultural heritage. He emphasized that tourism serves not just as an economic backbone but also as a vital source of livelihood for countless families, intricately tied to the social fabric of the area.
The NC chief commended the Omar Abdullah-led government for its swift response in restoring tourist confidence amidst adversity, specifically in light of the events following the April 22 attack, which sparked significant concern among visitors. “The administration worked diligently to ensure that Jammu and Kashmir remains a safe and welcoming choice for tourists,” he stated.
Abdullah outlined that the government’s initiatives have laid a robust foundation for sustainable tourism growth in the union territory. “These efforts not only reassure visitors but also promise a long-term revival of our tourism sector,” he added, stressing the potential benefits of stable tourism on local economies.
Amidst the concerns for safety, Lieutenant Governor Manoj Sinha announced on Friday that several tourist destinations earmarked for closure post-Pahalgam would now reopen, thereby revitalizing tourism prospects in the region. His directive aims to bolster Jammu and Kashmir’s reputation as a premier travel destination.
The NC president also highlighted the necessity of inclusive tourism development, urging focus and resources on regions like Chenab and Pir Panjal. He explained that equitable growth across diverse areas will enhance the overall tourism experience and economic benefits for the state.
“Promoting sustainable tourism models is crucial,” said Abdullah. He mentioned the importance of balancing tourism with environmental preservation and cultural integrity. “We must learn from our experiences to foster tourism that respects our ecosystems while providing meaningful benefits to local communities.”
As World Tourism Day unfolds, Abdullah called for collective efforts to build a peaceful, progressive, and inviting Jammu and Kashmir. He expressed hope that every visitor would feel valued, and that tourism-led growth would extend opportunities to every citizen.
“Let this day serve as a moment of reflection on how we can work together to showcase our beloved Jammu and Kashmir while safeguarding it for future generations,” he remarked.


