Jammu: Radio Mirchi, India’s No. 1 radio station, launched in Jammu today with none other than the Hon’ble Chief Minister of Jammu & Kashmir, Mehbooba Mufti, as the Chief Guest of the event!
The RJs who will host the shows on Mirchi 98.3 were introduced to the audience during the launch.
The bubbly RJ Shwetima and the dashing RJ Nishant promised to keep the listeners in Jammu entertained with their on-air antics.
RJ Sayema who needs no introduction, being one of the most popular RJs on radio across India and who also hosts the afternoon show on Mirchi and RJ Rochie, who is the host for Mirchi’s popular night show “Mirchi InstaPyaar”, were also introduced to the public at the launch.
Mirchi’s Jammu playlist will comprise 70% Bollywood & 30% Punjabi music – providing listeners with the best of both worlds.
The chosen combination is a result of careful research and talking to potential listeners in the city.
Mirchi also promises to keep listeners hooked by taking up discussions on the topics that are most relevant to the youth of today and also entertaining them with celeb chats, comedy and infotainment.
Speaking on this occasion, Mehbooba Mufti, Hon’ble Chief Minister of Jammu & Kashmir, said “I am extremely happy that a national FM brand of such repute has started operations in Jammu. I am sure it is only a matter of time before Mirchi becomes a part of the social and cultural fabric of this beautiful city. I wish them the very best.”
Mahesh Shetty, COO, Radio Mirchi, commented that, “We are very happy to be launching in Jammu. As a brand, we believe in creating customized products for our markets, tailored to suit the preferences of the city.
This approach has helped Mirchi achieve a leadership position within a short span of time in the cities we operate in.
In Jammu, too, we have designed our playlist and on-air experience around what the people of Jammu told us they wanted to hear and we are confident that our listeners will enjoy what we put on air. We look forward to becoming an integral part of every Jammuite’s life in the days to come!”
Here’s looking forward to a fresh, new and dynamic FM station – backed by the leading radio brand in the country – keeping Jammu khush!
Entertainment Network India Limited (ENIL), popularly known as Mirchi, owns 73 frequencies and is advertising partner for another 3, across 63 cities, making it India’s largest private FM radio broadcaster.
Launched in 2001, Mirchi now operates across the country with 3 distinct brands- Mirchi, Mirchi Love & Ishq (advertising partner of TV today network).
With the highest listenership across the country and a track record of developing innovative content, Mirchi has been expanding and retaining its audiences and advertisers through the years.
Mirchi has delighted listeners and the industry with its exciting properties such as Mirchi Music Awards (in 8 languages) & Mirchi Top 20.
Mirchi is also the biggest concert player in the country.
Mirchi’s initial foray into digital space has helped it gain a strong position- 21 online radio stations, biggest radio website & biggest on Facebook, Twitter & Youtube.
Mirchi was also the 1st Indian brand to go international with the launch of the brand in the UAE. Mirchi can also be heard at T3 international airport, Delhi and for the 1st time on Indian railways on Kalka Shatabdi. With such a wide presence, on -air, on-ground & on digital, Mirchi is truly everywhere .