Facebook Inc.’s strategy to stamp out fake news is struggling.
The company outsources the process to third-party fact checkers who can only tackle a small fraction of the bogus news that floods the social network, according to interviews with people involved in the process. And screenshots obtained by Bloomberg reveal a process that some partners say is too cumbersome and inefficient to stop misinformation duplicating and spreading.
“There is no silver bullet,” Facebook said in a statement. “This is part of a multi-pronged approach to combating false news. We have seen real progress in our efforts so far, but are not nearly done yet.”
The flaws highlight a fundamental question that will be asked this week when internet companies testify in front of Congressional committees: How responsible should Facebook, Google and Twitter Inc. be for information others distribute through their systems?
Facebook started noticing fake stories trending on its network as early as the summer of 2016, and it took a long time for the company to take any responsibility.